Ford Performance is rolling out a new program that will allow customers to personalize their new Ford GT. Through a unique order kit, buyers can shape just about every aspect of their new supercar, including paint colors, wheel options, caliper colors, interior material samples and racing stripes. “Kit” is meant in the literal sense here, as the package comes in a carbon fiber case, complete with a latch identical to the one found on the Ford GT race car. Among the contents are swatches of each interior theme, featuring the same high-quality leather and Alcantara that will accent the cabin interior. There are also removable racing stripes on scale Ford GT molds, as well as scaled-down replica wheels with different color brake calipers.
“The Ford GT ordering kit is a critical piece in the purchase process,” says Henry Ford III, global marketing manager, Ford Performance. “This high-quality kit is a hands-on tool for Ford GT customers to enhance their ordering experience. Authentic colors, finishes and materials will provide them an intimate, tactile way to discern the multitude of choices to configure their ideal supercar.”
