Barbour International took to London Fashion Week Men’s for a special presentation highlighting the brand’s rich motorcycling heritage. The showcase centered around three specific eras, beginning with the year 1936, when a one-piece wax cotton motorcycle suit jump-started Barbour International. LFWM guests were treated to projected images of the brand’s early 1936 catalogs, bringing the images to life. Next up was 1964, when actor and style icon Steve McQueen wore the Barbour A7 International jacket as a member of the US motorcycling team at that year’s ISDT. The event was relived through projections of McQueen, as well as the presence of replica of his Triumph Bonneville T100. The presentation concluded with a preview of Barbour International’s Spring/Summer 2018 collection, set against the backdrop of an overarching “Barbour International Garage” theme.
Barbour International at London Fashion Week Men’s
