Acclaimed Japanese label nanamica has been quietly producing supremely wearable clothes for the last 14 years, and the brand has compiled some of its most significant looks and individual pieces as part of a new book, Nanamica: Archive 2003-2017. The hardcover volume is an illustrated compendium that lovingly details how nanamica founder Eiichiro Homma established the playbook for pairing waterproof, technical fabrics with timeless silhouettes inspired by a trad American aesthetic. Additionally, readers will be able to track some of the milestones that stick out from the brand’s history, including the launch of The North Face Purple Label in 2007 and the marriage of Gore-Tex and casual sportswear a year later, and the various collaborations (with the likes of Woolrich, Filson Dr. Martens and more) that have raised the brand’s global profile along the way.
To celebrate the publication of Archive, which, sadly, won’t be available to the general public, Williamson PR held a special launch party at its celebrated NYC retail space, 180 The Store. Among the attendees were nanamica director Takashi Imaki and founder Eiichiro Homma, all of whom enjoyed a spread of the book that was printed and displayed as one large sheet running the length of the shop, as well as in-store preview of nanamica’s Spring 2018 collection.
